We communicate our clients’ projects through innovative advertising actions increasingly focused on new media, utilizing audience targeting, geolocation, profiling, and tailoring aesthetics to the most suitable channels.
Just as the “study and planning” phase is crucial for the success of a communication project, its distribution, dissemination, and promotion are essential for achieving marketing goals.
Media planning, advertising strategies, and web and social campaigns are designed to reach the “right” audience—broad, geographically targeted, and genuinely interested. The exponential growth in social network usage (not just among younger people) requires companies to pay greater attention to these channels for advertising their products and services. Besides understanding the rules of the so-called “digital market,” it’s important to have clear communication objectives and choose the right tools from the major platforms.